About Woolwich Works

Woolwich Works is a multi-million pound cultural hub in the old military buildings of the Royal Arsenal that opened in September 2021. Our spaces include a stunning 1500m2 former factory performance and events venue, rehearsal and performance studios, event spaces, outdoor courtyard and a beautiful, buzzing café bar. We’re home to a number of world class resident artistic companies, including Carlos Acosta Dance Foundation, the National Youth Jazz Orchestra, and dance company Luca Silvestrini’s Protein.

This job is being advertised by Woolwich Creative District Trust (the ‘Trust’), an independent not-for-profit organisation founded to run Woolwich Works. We’re here to build an exceptional, professional, inclusive creative community that delivers our mission to offer hope and opportunity by enabling people to realise their creative potential.

About this job

The Marketing Campaigns and Audiences Manager is responsible for delivering Woolwich Works’ marketing campaigns and external communications. They will work closely with the Head of Marketing to promote the public events programme; to market the venue on a business-to-business basis; on general communications, advocacy and brand awareness; and review and analyse data to inform marketing activity.

The Marketing Campaigns and Audiences Manager will oversee both organic and paid social media, ensuring that the Trust is building both continuing awareness and engagement with audiences, and converting that awareness and engagement to ticket sales.

The Marketing Campaigns and Audiences Manager will also work with our PR agency to support Woolwich Works’ wide and diverse range of programming across comedy, music, craft, community, family, festivals, dance, theatre, workshops and more.

The Marketing Campaigns and Audiences Manager will make sure that all communications worked on remain true to the Woolwich Works brand.

Is this job for you?

We’re looking for an experienced marketing professional who can also analyse audience data and lead and manage multiple campaigns. You won’t necessarily have worked in a large venue but you will be proficient with how closely marketing, programming and box office are linked and the various pulls they have on each other.

You’ll be a confident and capable communicator who’s comfortable with copywriting, whether for social media, a newsletter, or press release. You’ll also be comfortable pulling reports and digging into analysis of our audiences, and contributing to strategic discussions about developing our audiences further with ideas on how
to drive sales and increase venue revenue.

How to apply

To apply for this role please click the link below. Complete the online application form no later than 23.59 on Wednesday 30^th September (the ‘closing date’). If you can’t complete the form electronically, we can arrange an alternative version for posting - please contact us by phone to arrange.

Interviews for this role will take place on 5^th and 7^th October. If applying, please keep these dates free in case you’re shortlisted.

CVs won’t be accepted as an alternative to completing the form, and we operate an anonymous recruitment process. If you’re unable to complete a written application for any reason please either email us or call (020) 8035 8835 so that we can discuss alternative arrangements for assessing your suitability for the job. However, you must do so at least one week before the closing date above.

We aim to give feedback to anybody who requests it but due to the high number of applications we receive it may take us some time to do so. We will always let you know if you have been unsuccessful and we aim to stick to the time frame outlined in the job advert.

We’re proud of the diversity of our community and aim to build a team that represents it. We therefore particularly welcome applications from people from black, Asian and ethnically-diverse backgrounds, and those identifying as D/deaf or disabled.

Responsibilities

We try to make our job descriptions as straightforward and accessible as possible. They’re not intended to set out every duty in detail, but to explain the key responsibilities so that you understand the nature of the job. How you go about doing it will be discussed and agreed between you and your manager on an ongoing basis.

All our team members are additionally expected to work to our Competency Framework. This is a Level 2 (Manager) position.

Key responsibilities specific to this job:

Marketing

1. To support the Head of Marketing in the design and execution of the marketing and communications campaigns.
2. To support the Head of Marketing in their responsibilities towards providing marketing and communications support to promoters, agents, producers and hirers, maximising public awareness and managing contra charged activity.
3. To be responsible for regular e-comms including planning, writing, deploying, reviewing analytics and measuring for success against internal goals and objectives.
4. To be responsible for social media planning and execution including content creation and updating social media analytics monthly to inform planning strategy.
5. To work within the Brand Guidelines and guidance, ensuring that they are consistently implemented across all communications.
6. To maintain the CRM database in DotDigital and Spektrix and work to re-engage guests who haven’t booked or clicked in a period of time.
7. To oversee venue marketing materials including print and digital for shows and in-house events as well as supporting the Ticketing and Marketing Assistant with design work.
8. To support the Head of Marketing in the management of external suppliers and freelancers such as graphic designers, distribution companies, media buying agencies, public relations companies, etc.
9. To work with the Head of Events and Event Sales Manager to market the commercial space at Woolwich Works.
10. To be knowledgeable about the Woolwich Works website purchase path and have general website content management ability.

Audiences / Ticketing

1. To oversee the ticketing function for the venue, ensuring first class customer service to ticket buyers in person, online and by phone, and working proactively to sell tickets for all events in the Woolwich Works programme.
2. To line manage the Ticketing and Marketing Coordinator.
3. To be responsible for the effective management and administration of the ticketing system and operation, ensuring their compliance with all relevant legislation and all policies and procedures for ticket sales and support best practice.
4. To manage and motivate the Ticketing and Marketing Coordinator to set up shows and manage the ticketing process end-to-end, managing inventory and allocations and to be able to set up shows as required.
5. To proactively monitor ticket sales and produce reports and analysis for the Senior Management Team, respond to producer/promoter enquiries, provide settlement information and key reporting data.
6. To develop new marketing and audience development initiatives tailored to growing new audiences and enhancing existing relationships, building on data-led insights.
7. To maximise revenue through ticket sales, by managing dynamic pricing based on data analytics and working to maximise booking and transaction fees and commissions.
8. To support the Head of Marketing in their responsibilities towards the collection and management of customer data across the organisation, ensuring that all data required for reporting purposes is captured and that robust business practices are in place, mapped and advised to relevant staff and any external agencies.

General responsibilities

1. To champion and promote the values and behaviours set out in the Woolwich Works Competency Framework, promoting diversity and inclusion and acting as an ambassador for the Trust and the Borough.
2. To act as a first aider, fire marshal or Duty Manager if required by the Operations Director or Director.
3. To work safely and encourage and require others to work safely, in accordance with the Woolwich Works Health and Safety Policy and any other relevant policy or procedure.
4. To safeguard the organisation’s data, working in line with the Trust’s data protection policies and in accordance with the Data Protection Act 2018.
5. To safeguard the organisation’s data, working in line with the Trust's data protection policies and in accordance with the Data Protection Act 2018.
6. To be responsible for undertaking training and development as required to meet the needs of the organisation.
7. To always act in the best interests of the Trust, and in line with all company policies.
8. To undertake any other duty in line with the level of the job as may be required.

PERSON specification

We’ll decide whether to invite you for an interview by reviewing your application against the responsibilities above and the skills below.

Essential skills and experience

1. Strong experience as a Marketing Executive, Officer or Manager for a live performance venue, arts or cultural organisation with ticketed programme, or in the events industry.
2. A compelling copywriter and proofreader.
3. A confident and capable communicator, able to work well with a wide range of people and stakeholders; highly emotionally intelligent.
4. Impeccable attention to detail, can-do attitude and a team player.
5. Good IT skills – confident with all Microsoft Office applications.
6. Confident design skills with proficiency in Adobe Creative Suite, Canva, etc.
7. Data management experience; competent with databases, reporting database segmentation and data strategy, including experience of overseeing data protection / GDPR compliance.
8. Experience analysing data to provide meaningful insight to inform marketing activity.
9. A high level of customer service experience.
10. Demonstrable project and time management skills.
11. Able to work effectively both within a team and on own initiative.
12. Passionate about people, communities, diversity and inclusion.

Desirable skills and experience

1. SQL reporting experience.
2. Experience of ticketing systems and websites, with experience of ticketing inventory management and pricing strategy.
3. Experience with Spektrix or other major box office software packages.
4. Experience with Artifax or alternative diary management software.
5. Previous experience line managing or training others.
6. If we invite you for an interview, we’ll explore your suitability for the job based on the contents of your application, this job description and our Competency Framework.

Conditions